Attention to minor details creates perfection. The exterior shape is minimalist, but the construction engineering behind it is not. The intelligent light weight design was tempered throughout with painstaking attention to structural performance. The smooth oval shape of the hub was optimized to for balance, while attaining an unprecedented weight only 360g.
Beneath the understated exterior is a robust and yet sophisticated dynamo core. Variety in colors, flexibility in spoke hole configurations and outstanding performance are its advantages for personal, stylish and purpose-built bikes.
It is simple, but not yet not. TOP
Technology should make life simpler. This innovative hub was devised to render a clean and pure silhouette, attain a low weight and yet demanded a sturdy construction. The hub body was engineered based on two hub shells that rely on an intelligent joining construction. This meticulous design enables the hub to withstand the hefty stresses produced by disc brakes, while preserving a simple, clean and pure appearance. But it is also light. The lightest model we have weights in at a mere 385g. It also has an extraordinary dynamo core built inside. Variety in colors, flexibility in spoke hole configurations and outstanding performance are its advantages for personal, stylish and purpose-built bikes. TOP
At SP, we take great effort to make our dynamos “the best buy” dynamo hub. Our goal is to produce good hubs at a fair price to give our customers lots of bang for their buck. Early on, our friends in the bicycle industry recommend to us that as high-end products, pricing for SP hub dynamos should be set high for increased profit. Always glad to receive good intentions, we nevertheless take a different perspective.
We believe that good products speak for themselves. We believe that providing good products at good prices is the best marketing policy.
Our goal is to offer good products that will broaden the appeal of bicycling to more people. To deliver value to our customers, we do our best to keep costs in check. For example, we do not invest heavily in marketing. Our website and catalogues are developed in house. You will rarely see expensive advertising for SP products. In the beginning, some hesitated to buy SP hubs due to the relative anonymity of the SP mark. Eventually, early adopters of SP dynamos found their choices to be good ones. Sometimes we receive letters of thanks from cyclists. At our booth during Eurobike, cyclists also came to thank us for making good products. It is expressions of support from people enjoying our products that we find the most rewarding …